They tried to rebrand because they had incredibly low customer satisfaction rating associated with Comcast (I wonder why?). I worked for that horrible company during the rebrand and they told us as much. It actually did affect consumer perspective positively (because people are morons), so much so that Time Warner Cable and Cablevision followed suit a few years later rebranding their services respectively to Spectrum and Optimum.
They tried to rebrand because they had incredibly low customer satisfaction rating associated with Comcast (I wonder why?). I worked for that horrible company during the rebrand and they told us as much. It actually did affect consumer perspective positively (because people are morons), so much so that Time Warner Cable and Cablevision followed suit a few years later rebranding their services respectively to Spectrum and Optimum.