The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

    • A2PKXG@feddit.deEnglish
      27·
      1 year ago

      That’s business. Bmw isn’t a cost effective brand in the first place, so anyone on a budget shouldn’t complain in the first place