👉wiki
Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the “ugliest colour in the world”, it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.
Yeah, imagine all those alpha men who think colors make people gay going around with a bright pink pack of cigarettes.
Though I’m afraid it would make it more attractive to kids.
the point is to make smoking less attractive to kids to stop them from starting, current addicts aren’t really the target audiance
Gotta keep the cash flowing
Well I think the horrific teeth will dissuade them lol.
Other upside to hot pink is its very visible. If teenagers had them, teachers or police will spot it easier.