As Barbie becomes the highest-grossing film of 2023 today at the domestic box office with north of $575M, Warner Bros and Imax said the Greta Gerwig-directed movie is getting a one-week Imax releas…
I imagine for some it will be an opportunity to see it for the first time since it will go on past the normal theatrical run, and for others it’s excuse to go see a movie they enjoyed. It’s less about giving you a single reason, and more about nudging you to get back out and see it again/push last folks to go who got FOMO.
It’s also an excuse for them to extend the theatrical run but make it sound like some new phase/event. Much easier to market, much easier way to get people’s attention. 
Is anyone really going to the theater again just for a 1 minute clip they can watch later on youtube?
I, for one, will buy as many tickets as possible and go to the theater to watch this movie over and over again with my friends and family.
Who’s with me, fellow lemmings?
I’m down
Yay
I’m down if you’re near Portland, OR.
Went in with zero expectations and legitimately and thoroughly enjoyed it.
I don’t think I can make it, sorry, but I think I’ll still be there with you in the theater in some form. :)
I went three times already, but I guess I can go a fourth time…
I want to see it again in theaters tbh it was an experience
I imagine for some it will be an opportunity to see it for the first time since it will go on past the normal theatrical run, and for others it’s excuse to go see a movie they enjoyed. It’s less about giving you a single reason, and more about nudging you to get back out and see it again/push last folks to go who got FOMO.
It’s also an excuse for them to extend the theatrical run but make it sound like some new phase/event. Much easier to market, much easier way to get people’s attention. 
I’ll go for IMAX