When you visit the Google’s chatbot bard’s website in Microsoft Bing. A New Button pops up besides the search bar which lets you compare bard results with Bing chat’s. I have no idea why they implemented this, well maybe to show off the their chatbot is better than bard or something?
Honestly the FTC should be handing out antitrust suits like candy. Late stage capitalism has created a bit of a target rich environment, if only the FTC could take advantage.