There’s a few things to note about these neighborhood cleaning campaigns:

• they’re usually a form of greenwashing for big corps, such as soda manufacturers secretly sponsoring beach cleaning sessions, or “recycling” initiatives so that we don’t worry too much about the pollution they produce… they create a sense of individual responsibility for pollution: supposedly we individuals can make a difference, which all sciences denies (most pollution comes from industral lifestyle not individual choices)
• they intend to replace local public cleaning services, which is good in some sense… but when it’s promoted by the local government or local corporation, you can assume the goal is not to empower local communities but to reduce expenses for the administration (cutting public services)
• they are sometimes coopted/assimilated by reactionary political groups, so as to further ostracize already-marginalized groups: a “clean” district is supposedly one where nobody paints on the walls or sings/dances widely in public… a place which everybody is a part of but nobody can act upon or enjoy (unless you have the proper police permission). special mention to cities closing down all public showers and toilets then complaining about how the homeless are such dirty people (i mean it would be possible and easy to have 0 homelessness across the world, but even without that it’s possible to have facilities to help the lives of struggling folks)