• yesterdayshero@aussie.zone
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      1 year ago

      Yes. I don’t personally, but know Kmart at least is cheap for clothing basics, especially for kids. It also has cheap homeware and small appliances. Not everyone can afford to buy expensive brands.

      Edit: should also point out, they pretty much have clearance stuff on sale weekly, so people probably go to see what they can get for cheap.

    • WaterWaiver@aussie.zone
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      1 year ago

      Perhaps people that buy lots of chocolate and confectionery? That’s the biggest theoretical demographic I can think of (my only other thought are people that buy new clothes and underwear rather than using a washing machine, but I don’t think that would be many).

      • lordriffington@aussie.zone
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        1 year ago

        I suspect your frame of reference for this might be from somewhere other than Australia. Neither one has groceries in Australia, other than a small selection of snacks.

        That said, almost every shopping centre where you get one of the big supermarkets, you’ll also get at least a Kmart or Target.

    • Ilandar@aussie.zone
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      1 year ago

      Their products are sometimes better in quality and usually closer aligned to current fashion trends. It depends on the product, but there are definitely some things that I think are worth paying more for at Target compared to Kmart.

  • Jackcooper@lemmy.world
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    1 year ago

    As an American reading the headline I was like how the hell is K Mart merging with anything besides a bankruptcy but I get how they might have had more recent success elsewhere