Click the link, it has 2 pictures rather than lemmy’s 1 pic preview
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This is true, but it’s not the quantity of engagement that matters, it’s the quality. Also the fediverse isn’t necessarily intrinsically better than a hellish corporate site, but it’s operated more democratically which tends (not always) to lead to better quality overall.
Mastodon is actually built to be social while Twitter just hones its algorithms. There’s so much Twitter could straight up copy from Mastodon and it would make it so much better. Eugen and the community have gotten a lot of things right.
Isn’t scale effect playing at least as much as engagement? In the sense that the message gets more easily drawn in a Twitter feed than in a Mastodon one.