Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

  • ExLisper@linux.community
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    11 months ago

    To anyone using Chrome and complaining about Google having too much control: shut the fuck up. You’re part of the problem.

      • Substance_P@lemmy.world
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        11 months ago

        I love Librewolf, I just can’t work for hours using a browser that has dark mode disabled in order to preserve its privacy features.

        • AphoticDev@lemmy.dbzer0.com
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          11 months ago

          Because the dark mode that’s built into Firefox and other browsers sends requests to websites that can identify you. If you want dark mode on Librewolf, do as the devs recommend and get Dark Reader, as that’s clientside and doesn’t identify you, and works with pretty much every website, including ones that don’t offer a dark version.

          I use regular Firefox, and I have the default dark mode disabled and Dark Reader installed. I don’t need to ask permission from websites to use dark mode any more than I need to ask Google for permission to block their ads.

        • zingo@lemmy.ca
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          11 months ago

          Well some sacrifices has to be done.

          I use an add on called “Dark background, white text” or something like that. Less bloated than Dark Reader.

          Has to be somewhat usable while privacy oriented.

    • Mossy Feathers (They/Them)@pawb.social
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      11 months ago

      Imo this extends to chromium too. Google owns the source code and can pull it whenever they want. Sure, chromium browsers might be able to putter along for a little bit, but my understanding is that the reason why we’re now at Chrome/Chromium vs Firefox vs Safari is because Google shits out so many new “”“standards”“” and “features” that you need a large team to keep up. It’s supposedly why browsers like Opera switched to using chromium instead of trying to maintain their own source code.

      This is a feature, not a bug.

    • some_guy@lemmy.sdf.org
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      11 months ago

      This is one reason why I don’t want the EU to force Apple to allow other rendering engines. Whether you think using Apple’s rendering engine on iOS is bad or good, it’s basically the only thing keeping Google from having complete control of the market.

  • Immersive_Matthew@sh.itjust.works
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    11 months ago

    Google only has power as we the people give it to them but using their services. Same with Reddit’s power and such. Not the people here as we have unfortunately unplugged, but admittedly, all the decentralized services have significantly less content and variety of content. We need more people to join us, but they seem happy to support the centralized services they hate.

    • Cethin@lemmy.zip
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      11 months ago

      The problem with youtube in particular is there is no way to build an alternative that’s as good as YouTube (ignoring all the bad bits they’ve added). PeerTube is nice to have around, but it’s not as fast and doesn’t have all the content as youtube. There’s also Nebula, which is alright. It’s not free and doesn’t have as much content, but it’s usually a higher quality.

      • Jeffool @lemmy.world
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        11 months ago

        You’re obviously right. But it’s funny to me; I find it easy to imagine a world where staying independent and hosting your own stuff was seen as cooler. Instead of YouTube and Google Buzz, we ran RSS clients akin to Outlook and Thunderbird. They torrent and seed media we’re subscribed to while we’re at work or class. It’s saved on a home server. We walk in and simply toss it up on our desktop or TV. (Or maybe a mobile client streams from your home server over the Internet or over your home Wi-Fi if you’re at home )

        And if you visited the website instead of YouTube’s recommendations, The creator just adds a few RSS feeds on the backend to pull thumbnails from, of other creators’ sites they enjoy.

        Crazy how easy it is to daydream though, when I’m not the one putting the work in.

        • richieadler@lemmy.myserv.one
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          11 months ago

          I find it easy to imagine a world where staying independent and hosting your own stuff was seen as cooler.

          Sadly, money trumps “cool” most of the time.

        • Littleborat@feddit.de
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          11 months ago

          RSS would have been it. Ask around how many people even get the concept of it.

          We have had it all but people chose the dumb version of it.

      • wewbull@feddit.uk
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        11 months ago

        There was a world before YouTube. It grew from humble beginnings. Granted it didn’t have an incumbent to fight off, but it had all the server issues, bandwidth issues and similar.

        The only thing that stops someone else doing it is the user base.

      • Venia Silente@lemm.ee
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        11 months ago

        The problem with youtube in particular is there is no way to build an alternative that’s as good as YouTube

        as good

        I mean, assuming that’s exactly what people wan, “exactly youtube but cheaper”, then yeah it’s an impossible and thankless task to even try something of that scale. Instead it’s better to think of building youtube alternatives that are focused on one or two parameters that allow organizational optimizations. For example, much of the issue that people complain about is the storage, but a YT-alt that dedicates to eg.: archivism of old TV shows, that scan at best at 480p or 360p, wouldn’t need to spend that much in storage compared to a service that is trying to serve 4K UHD 120fps Subwoofer Surround; that combined with the topical focus suddenly makes it much more scaleable and approachable.

        • ferralcat@monyet.cc
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          11 months ago

          I’m always a bit shocked the worlds governments don’t start offering free email/hosting to their citizens. It’d give them a cheap way to surveil that was “opt-in” (but would probably catch a lot of dumb people) and everyone would have a “verified” email for official stuff too. It seems like a good investment to me.

    • El Barto@lemmy.world
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      11 months ago

      I’m okay with the less amount of content. Frankly, I mindlessly spent hours scrolling through “content” on reddit, and feeling no satisfaction. At least the content here is more relevant.

      More people would mean more memes and rage bait. No thanks.

      • Littleborat@feddit.de
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        11 months ago

        You just need to curate your feed like anywhere else. Who can really stand the main page of reddit or yt or anything really?

        Reddit made it so hard to use on mobile that I only check it on the weekend on my pc.

        • El Barto@lemmy.world
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          11 months ago

          Yup, I used to do that. But then the admins took over some of my curated subs, e.g. programming subs, when the mods refuse to open them up. So now I don’t go to those anymore.

    • shrugal@lemm.ee
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      11 months ago

      The problem is the network effect. It’s hard to switch from YT if all your favorite channels and creators are there, but it’s also hard for them to switch if all the users are using YT. And because it’s many different people we cannot coordinate a simultaneous transition either.

    • GreenM@lemmy.world
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      11 months ago

      That’s why i wen FF+ Duckduck + ublock and instead of reddit > Lemmy But i have to admit that YouTube is harder to replace then reddit and I’ve tried many alternatives.

  • Rambomst@lemmy.world
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    11 months ago

    I just got an email from YouTube, my premium price is going up by almost double…

    • malchior@aussie.zone
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      11 months ago

      Same. It is no longer worth it, I’ll be sad to lose my music streaming, but there are other pathways that some may consider unethical.

    • Thorny_Insight@lemm.ee
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      11 months ago

      If you subscribe to premium using an Indian IP address, for example, you’ll get it for like a buck a month

      • lemming741@lemmy.world
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        11 months ago

        I did that for a month from Argentina, then Visa stopped working. I started a personal invidious instance and haven’t looked back.

        • gohixo9650@discuss.tchncs.de
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          11 months ago

          a bit off topic but when you say personal instance where is it hosted? And if it is strictly personal, doesn’t google create the same profile for you which will be assigned in your IP if it is hosted in your house, or in your VPS’s IP if hosted elsewhere?

    • Karyoplasma@discuss.tchncs.de
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      11 months ago

      YouTube Music is no longer optional. It’s now bundled into the basic features of Premium and Google uses that to justify the insane price hike. Their argument is that it’s cheaper than before for the dozen-or-so people that had subscribed to both YT Music and Premium. All others now “save” on the YT Music subscription, the fact that nobody saves anything by paying for a service they don’t need is completely lost on them. Just corporate greed and pushing the monopoly a bit further, nothing to see here.

  • originalucifer@moist.catsweat.com
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    11 months ago

    i jumped the google ecosystem a few years back seeing this coming…

    i hear a lot of ‘but i use googles x and googles y’. yep, and you will continue to have those chains on your wrists as long as you choose to have them there. everyone has the choice to start migrating to other email providers, other phone platforms, etc.

    im not saying its easy, or something that can happen quickly… but lamenting the fact youre in up to your neck is no reason to give up. baby steps. make bob wiley proud.

    • 👍Maximum Derek👍@discuss.tchncs.deOP
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      11 months ago

      I’ve ditched everything but android. Been thinking about swapping roms but not all the apps I need for work will works with MicroG. And going apple is, at best, a lateral move.

      • foreverunsure@pawb.social
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        11 months ago

        GrapheneOS has sandboxed Play Services which basically means they run just like a normal app on your device and you get to choose the permissions they get. My bank’s app works with it too (no GooglePay tho). It does require you to get a Google Pixel phone though, which might defeat the whole purpose for some.

    • isles@lemmy.world
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      11 months ago

      I’m with you, on course to de-big-tech my life. I’m not even a power user of any of them, but got caught up in the convenience.

    • Appoxo@lemmy.dbzer0.com
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      11 months ago

      The only active google services I do use are

      • Android and Google Pixel (because fuck Apple lol)
      • Google Play Store (I sometimes use F-Droid)
      • YT

      I replaced my email with my very own domain
      I buy my own storage to host and backup at home.
      What I have from cloud storage is by chance of having Office365 (mainly because Outlook is so much superior for email management. I tried EM-client. It was worse).

  • q47tx@lemmy.worldB
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    11 months ago

    Imagine using the official youtube website. Piped and Invidious FTW.

    • specfreq@lemmy.world
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      11 months ago

      I simply open up YouTube+Ublock in Firefox on my smartphone.

      I actually like the personalized video recommendations from being signed in sometimes, but I still don’t like my data being sold. I use both.

  • mobilex1122@lemmy.world
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    11 months ago

    My solution is (and for quite a long time was) to use NewPipe on mobile and Invidious on pc.

  • EmperorHenry@discuss.tchncs.de
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    11 months ago

    Adnauseam! Adguard for desktop loaded with anti AdBlock killer! Lifetime license available!

    Sorry I have tourette’s syndrome

  • RiQuY@lemm.ee
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    11 months ago

    Is there any real free alternative? And I mean free refered to freedom, I know PeerTube exists but finding a good/known instance to upload content knowing that the instance won’t go down is hard.

    EDIT: I found maker.tube and hardlimit, the first one looks promising.

  • Brownian Motion@lemmy.world
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    11 months ago

    Opera GX + uBlock + ABP. I stopped seeing this shit a long time ago. (Opera de-googles where necessary, and has its own store. You can still install from other chrome stores, if something is not available in theirs)

    Frankly though, Alphabet needs to start being made accountable for their own “de-privacy” behaviour, in the name of their own profits.

    And on a side note, is it just me or did 404media just came out of nowhere, and is spamming “news” posts. I’ve read a few of them, and they seem more like opinion pieces, and less factual. They really seem to have little supporting evidence, proper content (the meat, proof, details) and the complete post content is paywalled.

    Defederated world, can we please prioritise non-paywalled sites over monetised ones?

    • Cyberpunk3000@lemm.ee
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      11 months ago

      Why uBlock + ABP though? Isn’t uBlock alone enough? And why not Firefox instead of Opera as it’s also based on Chromium?

      • Brownian Motion@lemmy.world
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        11 months ago

        Yes, uBlock is enough for YT specifically. I run ABP for some sites that uB doesn’t catch. (and for that matter, I also run “Ghostery” as well.

        But yes, for this specific posted topic, you are correct I don’t need the other blockers.

        As for Firefox, I had been a long time user, but I went through the bullshit phase they created themselves. It was because they dominated and it created a lapse in diligence, on their part. First was the bloat, it is a browser but it got mental in size. Then there was the bloat in usage, what browser needs 50% of your 32GB RAM?? (These have probably been addressed today). But the straw that broke my back was the constant lapsing of certificate renewals that broke everything in firefox including all addons. That was the final straw for me. It was clear they were not interesting in maintenance, and I needed a working browser, not bleeding edge bullshit, and constant roadblocks.

        • polle@feddit.de
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          11 months ago

          Ram usage as a talking point against ffx while using a chrome engine browser is more internet troll level i could handle after waking up.

    • DrMango@lemmy.world
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      11 months ago

      Iirc adblock plus has been known to get bribed to allow certain ads through. I’m struggling to remember the details, but there was some controversy with them a while back. If you have ublock you don’t also need ABP, just update your filters on those sites that ublock “doesn’t work” on

    • liquidparasyte@pawb.social
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      11 months ago

      404 sprang up from ex-Motherboard writers when Vice Media went bankrupt this year. I think their articles are alright, because paying the bills as a journalist is very hard.

  • Rolling Resistance@lemmy.world
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    11 months ago

    If it wasn’t for all these articles, I wouldn’t even know that something changed. Firefox + uBlock works the way it used to.

    • Metatronz@lemmy.world
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      11 months ago

      What a manipulation tactic though. Phase in the change at different times for different users.

      Maybe one day they’ll have the ability to just roll out the shit internet for plebs and the shitter, but shinny, version for the rich.

      What if someone gets left behind in the great ad war? Lol. A lone user who has never seen an ad on the Internet ever.