Broadcast and cable TV usage dropped below 50% for the first time ever, according to recent findings from Nielsen.
They’ve brought it on themselves with the price increases every 4-6 months, which is on both them and the networks, as well as the constant race to the bottom for reality cheap tv. On top of that for broadcast the transition to digital tv caused antennas to suck if you lived near trees or buildings. The answer they came up with to that is “NextGen TV” ATSC 3.0 which allows them to scramble and encrypt antenna signals, they just can’t help their own greed.
Our household video consumption is pretty evenly balanced between broadcast and streaming.
The streaming wars seem to be settling into a slog. I dunno how other folks do it, but I sign up for a month and cancel before the next. Netflix once had a near lock on all the content, but now it’s so scattered but there is no real reason to pay for multiple services at once.
Anyhoo, as broadcast and cable content producers feel the pinch, I wonder if there will be less content to re-host on various streaming services.
The strikes will definitely put a damper on new content over the next 12-18 months.
IMO most of the quality episodic programming over the last few years has been from streaming services, so I’m not too worried about broadcast/linear tv dying off.
